{"id":4175,"date":"2025-05-22T03:19:14","date_gmt":"2025-05-22T03:19:14","guid":{"rendered":"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/?page_id=4175"},"modified":"2025-07-03T06:11:39","modified_gmt":"2025-07-03T06:11:39","slug":"protection-de-marques-en-chine","status":"publish","type":"page","link":"https:\/\/www.chinabrandoffice.com\/en\/services\/protection-de-marques-en-chine\/","title":{"rendered":"Trademark Protection in China"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4175\" class=\"elementor elementor-4175\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb039dd e-flex e-con-boxed e-con e-parent\" data-id=\"6fb039dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19644b4 e-con-full e-flex e-con e-child\" data-id=\"19644b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\r\n\t\t<div class=\"elementor-element elementor-element-64e556fa elementor-widget elementor-widget-text-editor\" data-id=\"64e556fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Protection of your trademarks in China<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213ecab6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"213ecab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1.png\" class=\"attachment-full size-full wp-image-4402\" alt=\"one click to protect your brand\" srcset=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1.png 1024w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-300x300.png 300w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-150x150.png 150w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-768x768.png 768w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-80x80.png 80w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-400x400.png 400w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-580x580.png 580w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-85x85.png 85w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-600x600.png 600w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-100x100.png 100w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/PROTECT-IN-ONE-CLICK-1-460x460.png 460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ec7ea1 elementor-widget elementor-widget-heading\" data-id=\"41ec7ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Protecting your brand:\na strategic and crucial urgency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef4a60c elementor-widget elementor-widget-text-editor\" data-id=\"1ef4a60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0 \u00a0<strong>En Chine, une marque non d\u00e9pos\u00e9e est une marque sans d\u00e9fense<\/strong>. Le droit des marques y repose sur le <strong>principe du &#8220;premier d\u00e9p\u00f4t&#8221;<\/strong> : ce n\u2019est pas celui qui cr\u00e9e ou utilise en premier une marque qui en d\u00e9tient les droits, mais celui qui l\u2019enregistre avant les autres. R\u00e9sultat : <strong>des centaines d\u2019entreprises \u00e9trang\u00e8res, m\u00eame des groupes \u00e9tablis, se sont fait devancer<\/strong>\u2026 parfois par des entit\u00e9s sp\u00e9cialis\u00e9es dans l\u2019enregistrement abusif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c0c47e elementor-widget elementor-widget-text-editor\" data-id=\"39c0c47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0 \u00a0Les risques concrets? En cas de conflit, <strong>la loi chinoise prot\u00e8ge celui qui a d\u00e9pos\u00e9 la marque en premier<\/strong>. Sans enregistrement, impossible de faire opposition, impossible d\u2019agir en contrefa\u00e7on, impossible m\u00eame de vendre l\u00e9galement. Douanes, plateformes e-commerce, autorit\u00e9s locales : tous se r\u00e9f\u00e8rent \u00e0 l\u2019enregistrement officiel. Et si quelqu\u2019un d\u2019autre le d\u00e9tient, il <strong>peut bloquer vos ventes, exiger une ran\u00e7on, ou m\u00eame vous poursuivre.<\/strong><\/p><p>Et dans un march\u00e9 aussi strat\u00e9gique que la Chine, cela peut signifier l\u2019<strong>arr\u00eat complet de votre expansion.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ace190f elementor-widget elementor-widget-heading\" data-id=\"3ace190f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we do<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62073198 elementor-widget elementor-widget-text-editor\" data-id=\"62073198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0 \u00a0<strong>Nous s\u00e9curisons le d\u00e9p\u00f4t de votre marque, en chinois et en alphabet latin, conform\u00e9ment aux standards du CNIPA<\/strong>. Nous analysons les risques de conflit, v\u00e9rifions les ant\u00e9riorit\u00e9s, proposons une traduction adapt\u00e9e (phon\u00e9tique, de sens, ou cr\u00e9ative), et suivons chaque \u00e9tape jusqu&#8217;\u00e0 l&#8217;obtention du certificat officiel, puis la veille, voir plus tard le renouvellement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357c84b8 elementor-widget elementor-widget-html\" data-id=\"357c84b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"display: flex; flex-wrap: wrap; gap: 20px;\">\n  <ul style=\"flex: 1; list-style: none; padding-left: 0;\">\n    <li><i class=\"fa fa-check\"><\/i> <i class=\"fa fa-check\"><\/i>Prior trademark search<\/li>\n    <li class=\"translation-block\"><i class=\"fa fa-check\"><\/i>Translation proposal<br>(phonetic, semantic or creative)<\/li>\n    <li><i class=\"fa fa-check\"><\/i> Strategic class selection<\/li>\n    <li><i class=\"fa fa-check\"><\/i> Filing of logo or visual (if applicable)<br>(si applicable)<\/li>\n  <\/ul>\n  <ul style=\"flex: 1; list-style: none; padding-left: 0;\">\n    <li><i class=\"fa fa-check\"><\/i> Official publication in the CNIPA bulletin<\/li>\n    <li><i class=\"fa fa-check\"><\/i> Administrative follow-up and processing time<\/li>\n    <li class=\"translation-block\"><i class=\"fa fa-check\"><\/i> Issuance of the official certificate<br>(10 years, renewable)<\/li>\n  <\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a230391 e-con-full e-flex e-con e-child\" data-id=\"a230391\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20b4a0a7 e-con-full e-flex e-con e-child\" data-id=\"20b4a0a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aed09ce elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aed09ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"1034\" src=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/CertificatDepotMarqueCNIPA.png\" class=\"attachment-full size-full wp-image-4403\" alt=\"Depot Officiel CNIPA\" srcset=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/CertificatDepotMarqueCNIPA.png 720w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/CertificatDepotMarqueCNIPA-209x300.png 209w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/CertificatDepotMarqueCNIPA-713x1024.png 713w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/CertificatDepotMarqueCNIPA-600x862.png 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f2ecd65 e-con-full e-flex e-con e-child\" data-id=\"6f2ecd65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddc1137 elementor-widget elementor-widget-text-editor\" data-id=\"1ddc1137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1708\" data-end=\"1761\"><strong data-start=\"1715\" data-end=\"1761\">Our commitment: transparency and rigour<\/strong><\/h3><p data-start=\"1763\" data-end=\"2120\">\u00a0 \u00a0No unnecessary jargon, no vague promises.\nOur goal: to ensure your trademark truly belongs to you\u2014across all of China, with no legal gaps.\nYou receive an official certificate, full visibility at every step, and the certainty that what you\u2019ve built is protected.\nA mistake can cost millions. A well-executed action, only a few hundred.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36810660 e-con-full e-flex e-con e-child\" data-id=\"36810660\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65baeac8 elementor-widget elementor-widget-ensafservicelist\" data-id=\"65baeac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ensafservicelist.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_categories\"><h3 class=\"widget_title\">Our Services<\/h3><ul><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/protection-de-marques-en-chine\/\">Trademark Protection in China<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/surveillance-veille-juridique\/\">Monitoring &amp; Legal Watch<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/audit-et-strategie-de-propriete-intellectuelle\/\">Intellectual Property Audit and Strategy<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/oppositions-contentieux\/\">Oppositions &amp; Litigation<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/traductions-certifiees-legalisees\/\">Certified \/ Legalized Translations<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/conseil-en-propriete-intellectuelle\/\">Intellectual Property Consulting<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464fc019 elementor-widget elementor-widget-ensafcontactinfo\" data-id=\"464fc019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ensafcontactinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_call\"><div class=\"widget-call\"><h4 class=\"box-title\">Need help?<\/h4><p class=\"box_text\">Contact us 24\/7 \u2013 we respond quickly:<\/p><div class=\"widget_call\"><div class=\"info-box\"><div class=\"info-box_icon\"><i class=\"fas fa-phone\"><\/i><\/div><div><span class=\"info-box_subtitle\">By phone<\/span><p class=\"info-box_text\"><a href=\"tel:+33633154007\" class=\"info-box_link\">+33 6 33 15 40 07<\/a>\n<\/p><\/div><\/div><div class=\"info-box\"><div class=\"info-box_icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div><span class=\"info-box_subtitle\">By email<\/span><p class=\"info-box_text\"><a href=\"mailto:contact@chinabrandoffice.com\" class=\"info-box_link\">contact@chinabrandoffice.com<\/a><\/p><\/div><\/div><div class=\"info-box\"><div class=\"info-box_icon\"><i class=\"fa-solid fa-location-dot\"><\/i><\/div><div><span class=\"info-box_subtitle\">Office in China<\/span><p class=\"info-box_text\">No. 699 Jiaozhou Road, Jingan District, 200040 Shanghai, China<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42075b02 elementor-widget__width-initial elementor-widget elementor-widget-ensafcontactinfo\" data-id=\"42075b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ensafcontactinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"contact-icon-wrap\"><div class=\"info-box\"><div class=\"info-box_icon\"><img decoding=\"async\" src=\"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/wp-content\/uploads\/2025\/05\/CBO-sans-fond-or.png\" alt=\"CBO sans fond or\"  \/><\/div><div class=\"info-contnt\"><h4 class=\"footer-info-title\">CHINA BRAND OFFICE<\/h4><p class=\"info-box_text\"><div style=\"writing-mode: vertical-rl;font-family: 'Playfair Display', serif;font-size: 25px;font-weight: 600;color: #0000FF;text-align: center;line-height: 1.9;letter-spacing: 1.9px;margin-top: 60px\">\n  YOUR TRADEMARKS IN CHINA MUST REMAIN<br>\n  YOUR INTELLECTUAL PROPERTY\n<\/div>\n<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-414c3ee e-flex e-con-boxed e-con e-parent\" data-id=\"414c3ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8b3108 elementor-widget elementor-widget-text-editor\" data-id=\"5f8b3108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"196\" data-end=\"236\">Anticipate to better protect <strong data-start=\"203\" data-end=\"236\">Anticiper pour mieux prot\u00e9ger<\/strong><\/h3><p data-start=\"238\" data-end=\"1147\">\u00a0 \u00a0Le d\u00e9p\u00f4t d&#8217;une marque en Chine est un processus rigoureux qui peut s&#8217;\u00e9tendre sur une p\u00e9riode de<strong> 7 \u00e0 15 mois<\/strong>, incluant une phase de publication obligatoire de 3 mois durant laquelle des oppositions peuvent \u00eatre formul\u00e9es. En comparaison, la proc\u00e9dure en France via l&#8217;INPI est g\u00e9n\u00e9ralement plus rapide, avec un d\u00e9lai moyen d&#8217;enregistrement de 4 \u00e0 6 mois. <strong>Concernant le renouvellement,<\/strong> <strong>la Chine impose une demande \u00e0 effectuer dans les 12 mois pr\u00e9c\u00e9dant l&#8217;expiration<\/strong> de la marque, avec une p\u00e9riode de gr\u00e2ce de 6 mois en cas de retard, moyennant des frais suppl\u00e9mentaires. En France, le renouvellement peut \u00eatre r\u00e9alis\u00e9 dans les 6 mois pr\u00e9c\u00e9dant la date d&#8217;expiration, \u00e9galement avec une p\u00e9riode de gr\u00e2ce de 6 mois en cas de d\u00e9passement du d\u00e9lai initial. Ces d\u00e9lais similaires soulignent l<strong>&#8216;importance d&#8217;anticiper ces d\u00e9marches pour assurer une protection continue<\/strong> de vos marques sur le march\u00e9s chinois aussi bien que fran\u00e7ais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-155341b9 e-flex e-con-boxed e-con e-parent\" data-id=\"155341b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4275d4 elementor-widget elementor-widget-heading\" data-id=\"1e4275d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBO is the trusted legal partner chosen by hundreds of 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