{"id":4236,"date":"2025-05-22T07:06:40","date_gmt":"2025-05-22T07:06:40","guid":{"rendered":"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/?page_id=4236"},"modified":"2025-07-03T06:26:34","modified_gmt":"2025-07-03T06:26:34","slug":"audit-et-strategie-de-propriete-intellectuelle","status":"publish","type":"page","link":"https:\/\/www.chinabrandoffice.com\/en\/services\/audit-et-strategie-de-propriete-intellectuelle\/","title":{"rendered":"Intellectual Property Audit and Strategy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4236\" class=\"elementor elementor-4236\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71faa780 e-flex e-con-boxed e-con e-parent\" data-id=\"71faa780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-266cbd99 e-con-full e-flex e-con e-child\" data-id=\"266cbd99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\r\n\t\t<div class=\"elementor-element elementor-element-5ea2f49 elementor-widget elementor-widget-text-editor\" data-id=\"5ea2f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Intellectual Property Audit and Strategy<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1727b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4c1727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"408\" height=\"300\" src=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2024\/12\/service_inner_1.jpg\" class=\"attachment-full size-full wp-image-1096\" alt=\"reunion audit de marque\" srcset=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2024\/12\/service_inner_1.jpg 408w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2024\/12\/service_inner_1-300x221.jpg 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d96c19a elementor-widget elementor-widget-heading\" data-id=\"2d96c19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why is an IP audit important?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cc8998 elementor-widget elementor-widget-text-editor\" data-id=\"54cc8998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0 \u00a0Avant toute action en Chine, un audit de propri\u00e9t\u00e9 intellectuelle s\u2019impose. Il permet d\u2019<strong>identifier les failles de votre portefeuille<\/strong> (marques, noms de domaine, contrats) avant qu\u2019elles ne deviennent des risques. Chez China Brand Office, nous menons cet audit avec une approche terrain : <strong>analyse des titres existants, coh\u00e9rence des classes d\u00e9pos\u00e9es, noms non exploit\u00e9s, traductions incoh\u00e9rentes ou absentes<\/strong>\u2026 Chaque diagnostic est remis avec des recommandations claires, orient\u00e9es vers le march\u00e9 chinois. Notre rapport est clair et compr\u00e9hensible: uniquement des alertes concr\u00e8tes et des axes de correction imm\u00e9diatement exploitables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c5b39f elementor-widget elementor-widget-heading\" data-id=\"50c5b39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What we do<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5badf283 elementor-widget elementor-widget-text-editor\" data-id=\"5badf283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1127\" data-end=\"1239\">Based on this audit, we build with you a tailored filing or consolidation strategy:<\/p><ul data-start=\"1240\" data-end=\"1474\"><li data-start=\"1240\" data-end=\"1317\"><p data-start=\"1242\" data-end=\"1317\">Should new classes be filed to anticipate future extensions?<\/p><\/li><li data-start=\"1318\" data-end=\"1411\"><p data-start=\"1320\" data-end=\"1411\">Une translitt\u00e9ration est-elle n\u00e9cessaire pour prot\u00e9ger votre nom en id\u00e9ogrammes chinois ?<\/p><\/li><li data-start=\"1412\" data-end=\"1474\"><p data-start=\"1414\" data-end=\"1474\">Is your domain name at risk of cybersquatting?<\/p><\/li><\/ul><p data-start=\"1476\" data-end=\"1916\">We analyze your distribution channels, your ambitions (e-commerce, retail, direct distribution), and adapt the protection plan to your commercial reality.\nOur bilingual team acts as an operational bridge between your priorities in Europe and the realities of the CNIPA system in China.\nWe work with many certified Chinese partners but remain your single point of contact.\nSimplicity, clarity, responsiveness \u2014 and zero language barrier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d207050 elementor-widget elementor-widget-html\" data-id=\"6d207050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"checklist style2\">\n  <ul>\n    <li><i class=\"fa-sharp fa-solid fa-circle-check\"><\/i> Full audit of your IP portfolio (trademarks, domain names)<\/li>\n    <li><i class=\"fa-sharp fa-solid fa-circle-check\"><\/i> Recommendations on classes to file and risks to address<\/li>\n    <li><i class=\"fa-sharp fa-solid fa-circle-check\"><\/i> Strategic advice for defensive or proactive filings<\/li>\n    <li><i class=\"fa-sharp fa-solid fa-circle-check\"><\/i> Development of a 12- to 24-month IP plan based on your priorities<\/li>\n    <li><i class=\"fa-sharp fa-solid fa-circle-check\"><\/i> No jargon: a clear, commercially useful assessment<\/li>\n    <li><i class=\"fa-sharp fa-solid fa-circle-check\"><\/i> Simplified interface: you communicate in French or English, we translate and relay locally<\/li>\n  <\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c2efec9 e-con-full e-flex e-con e-child\" data-id=\"2c2efec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7282d162 e-con-full e-flex e-con e-child\" data-id=\"7282d162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdeb0c4 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7bdeb0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"808\" height=\"1164\" src=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/TRADEMARKREJECTIONNOTICE_.pic_hd.png\" class=\"attachment-full size-full wp-image-4442\" alt=\"TRADEMARK REJECTION NOTICE TO AVOID THANKS TO DEEPER AUDIT\" srcset=\"https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/TRADEMARKREJECTIONNOTICE_.pic_hd.png 808w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/TRADEMARKREJECTIONNOTICE_.pic_hd-208x300.png 208w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/TRADEMARKREJECTIONNOTICE_.pic_hd-711x1024.png 711w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/TRADEMARKREJECTIONNOTICE_.pic_hd-768x1106.png 768w, https:\/\/www.chinabrandoffice.com\/wp-content\/uploads\/2025\/05\/TRADEMARKREJECTIONNOTICE_.pic_hd-600x864.png 600w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cee7352 e-con-full e-flex e-con e-child\" data-id=\"4cee7352\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29a34131 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29a34131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1708\" data-end=\"1761\"><strong data-start=\"1715\" data-end=\"1761\">Our commitment: anticipate, better secure.<\/strong><\/h2><p data-start=\"492\" data-end=\"829\" class=\"translation-block\">Beyond filing, we offer an intellectual property audit in China for those who wish to structure their protection over the long term.<br data-start=\"638\" data-end=\"641\">This service allows you to anticipate conflicts, detect potential weaknesses in your portfolio, and adapt class or translation choices to the reality of the Chinese market.<\/p><p data-start=\"831\" data-end=\"992\" class=\"translation-block\">It is a particularly useful solution:<br>\u2013 to strengthen an existing brand before expansion,<br data-start=\"930\" data-end=\"933\">\u2013 or to guide the choice of a name ahead of a launch.<\/p><p data-start=\"994\" data-end=\"1118\">The goal: turning a simple formality into a true strategic lever, without unnecessarily complicating your process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f257c84 e-con-full e-flex e-con e-child\" data-id=\"3f257c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2e39c0 elementor-widget elementor-widget-ensafservicelist\" data-id=\"5a2e39c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ensafservicelist.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_categories\"><h3 class=\"widget_title\">Our Services<\/h3><ul><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/protection-de-marques-en-chine\/\">Trademark Protection in China<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/surveillance-veille-juridique\/\">Monitoring &amp; Legal Watch<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/audit-et-strategie-de-propriete-intellectuelle\/\">Intellectual Property Audit and Strategy<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/oppositions-contentieux\/\">Oppositions &amp; Litigation<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/traductions-certifiees-legalisees\/\">Certified \/ Legalized Translations<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><li><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/conseil-en-propriete-intellectuelle\/\">Intellectual Property Consulting<\/a><span><i class=\"fa-sharp fa-light fa-arrow-right\"><\/i><\/span><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f276c15 elementor-widget elementor-widget-ensafcontactinfo\" data-id=\"3f276c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ensafcontactinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_call\"><div class=\"widget-call\"><h4 class=\"box-title\">Need help?<\/h4><p class=\"box_text\">Contact us 24\/7 \u2013 we respond quickly:<\/p><div class=\"widget_call\"><div class=\"info-box\"><div class=\"info-box_icon\"><i class=\"fas fa-phone\"><\/i><\/div><div><span class=\"info-box_subtitle\">By phone<\/span><p class=\"info-box_text\"><a href=\"tel:+33633154007\" class=\"info-box_link\">+33 6 33 15 40 07<\/a>\n<\/p><\/div><\/div><div class=\"info-box\"><div class=\"info-box_icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div><span class=\"info-box_subtitle\">By email<\/span><p class=\"info-box_text\"><a href=\"mailto:contact@chinabrandoffice.com\" class=\"info-box_link\">contact@chinabrandoffice.com<\/a><\/p><\/div><\/div><div class=\"info-box\"><div class=\"info-box_icon\"><i class=\"fa-solid fa-location-dot\"><\/i><\/div><div><span class=\"info-box_subtitle\">Office in China<\/span><p class=\"info-box_text\">No. 699 Jiaozhou Road, Jingan District, 200040 Shanghai, China<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2e38d2 elementor-widget__width-initial elementor-widget elementor-widget-ensafcontactinfo\" data-id=\"6b2e38d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ensafcontactinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"contact-icon-wrap\"><div class=\"info-box\"><div class=\"info-box_icon\"><img decoding=\"async\" src=\"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/wp-content\/uploads\/2025\/05\/CBO-sans-fond-or.png\" alt=\"CBO sans fond or\"  \/><\/div><div class=\"info-contnt\"><h4 class=\"footer-info-title\">CHINA BRAND OFFICE<\/h4><p class=\"info-box_text\"><div style=\"writing-mode: vertical-rl;font-family: 'Playfair Display', serif;font-size: 25px;font-weight: 600;color: #0000FF;text-align: right;line-height: 1.9;letter-spacing: 1.9px;margin-top: 120px\">\n  A BRAND STRATEGY STARTS WITH AN OVERVIEW<br>\n  \n<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50b002a4 e-flex e-con-boxed e-con e-parent\" data-id=\"50b002a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36791ded elementor-widget elementor-widget-heading\" data-id=\"36791ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBO is the trusted legal partner chosen by hundreds of professionals across Europe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c8f67 elementor-widget elementor-widget-ensafclientlogos\" 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data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Audit et strat\u00e9gie de Propri\u00e9t\u00e9 Intellectuelle Pourquoi un audit PI est-il important? \u00a0 \u00a0Avant toute action en Chine, un audit de propri\u00e9t\u00e9 intellectuelle s\u2019impose. Il permet d\u2019identifier les failles de votre portefeuille (marques, noms de domaine, contrats) avant qu\u2019elles ne deviennent des risques. Chez China Brand Office, nous menons cet audit avec une approche terrain&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4236","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/pages\/4236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/comments?post=4236"}],"version-history":[{"count":20,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/pages\/4236\/revisions"}],"predecessor-version":[{"id":4750,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/pages\/4236\/revisions\/4750"}],"up":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/pages\/53"}],"wp:attachment":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media?parent=4236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}