Since early 2021, China has implemented several adjustments in trademark filing management. These changes aim to enhance transparency and speed up processing times.<\/p>\n\n\n\n
One key development is the reduction in substantive examination times, now announced at between 4 and 6 months in most cases. This shift is especially beneficial for foreign exporters looking to quickly secure their brand in the Chinese market.<\/p>\n\n\n\n
\nSource: CNIPA Annual Report 2021<\/em><\/p>\n<\/blockquote>\n\n\n\n
Stricter enforcement<\/h2>\n\n\n\n
The CNIPA (China National Intellectual Property Administration) has also stepped up its efforts against bad-faith filings, notably through cross-checks and increased monitoring of unusual filing patterns. Specific rules targeting these practices have been issued since 2021.<\/p>\n\n\n\n
Toward greater digitalisation<\/h2>\n\n\n\n
The official Chinese portal offers more and more online services, including access to published trademarks, direct filings, and real-time tracking. Since 2022, registration certificates have been issued exclusively in electronic format.<\/p>\n\n\n\n
\n\n\n\n\ud83d\udd0e In short<\/strong> :
China continues to structure its intellectual property system toward more professional standards. This paves the way for new opportunities for European companies\u2014provided they are well supported.<\/p>\n\n\n\n\u2014 China Brand Office<\/em><\/p>","protected":false},"excerpt":{"rendered":"
Depuis le d\u00e9but de l\u2019ann\u00e9e 2021, la Chine a mis en \u0153uvre plusieurs ajustements dans la gestion des d\u00e9p\u00f4ts de marque. Ces changements visent \u00e0 renforcer la transparence et \u00e0 acc\u00e9l\u00e9rer les d\u00e9lais de traitement. Raccourcissement des d\u00e9lais L\u2019un des points cl\u00e9s est la r\u00e9duction des d\u00e9lais d\u2019examen substantiel, d\u00e9sormais annonc\u00e9s entre 4 et 6…<\/p>","protected":false},"author":1,"featured_media":262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[48,49,47,50],"class_list":["post-4489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-actualites-pi-chine","tag-cnipa","tag-depot-de-marque-chine","tag-reforme-2021-chine","tag-trade-mark-china","th-blog blog-single has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/comments?post=4489"}],"version-history":[{"count":1,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4489\/revisions"}],"predecessor-version":[{"id":4490,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4489\/revisions\/4490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media\/262"}],"wp:attachment":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media?parent=4489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/categories?post=4489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/tags?post=4489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}