{"id":4494,"date":"2024-09-09T15:23:33","date_gmt":"2024-09-09T15:23:33","guid":{"rendered":"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/?p=4494"},"modified":"2025-05-28T06:31:04","modified_gmt":"2025-05-28T06:31:04","slug":"inpi-euipo-ne-suffit-pas-etes-vous-vraiment-protege-en-chine","status":"publish","type":"post","link":"https:\/\/www.chinabrandoffice.com\/en\/inpi-euipo-ne-suffit-pas-etes-vous-vraiment-protege-en-chine\/","title":{"rendered":"INPI\/EUIPO is not enough: are you truly protected in China?"},"content":{"rendered":"<p>In Europe, registering your trademark may seem sufficient. But in China, that\u2019s not the case. Many companies, even well-known ones, have learned the hard way that failing to register locally can lead to significant financial losses\u2014or even a ban on using their own name. In China, trademark law is based on the \u201cfirst-to-file\u201d principle: whoever registers an available trademark first gets priority, regardless of any prior use abroad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Real-life cases that give pause for thought<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>MUJI<\/strong>: This Japanese brand was unable to use its name in mainland China for years. A Chinese company had already registered \u201c\u65e0\u5370\u826f\u54c1\u201d.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Castel<\/strong>: The French wine giant had to pay over \u20ac3.8 million to a Chinese squatter who had registered the trademark \u201c\u5361\u65af\u7279\u201d before them.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Herm\u00e8s<\/strong>: The brand fought for over 10 years to reclaim its Chinese name \u201c\u7231\u9a6c\u4ed5\u201d, which had been registered before them by a local manufacturer.<\/li>\n<\/ul>\n\n\n\n<p>These cases are not isolated. Every year, hundreds of foreign companies discover that their name is already being used in China\u2014often in their own industry. This highlights the importance of a strategic filing with the CNIPA, China\u2019s trademark authority.<\/p>\n\n\n\n<p>No, registering with the INPI and\/or EUIPO does not automatically cover China: these are two separate jurisdictions, with distinct legal systems. INPI \/ EUIPO protection ends at the borders of Europe. For a coherent strategy, it is therefore essential to register your trademark through a dedicated process in China.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/surveillance-veille-juridique\/\">Have your trademark checked in China without delay.<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En Europe, d\u00e9poser sa marque semble suffisant. Mais en Chine, ce n\u2019est pas le cas. De nombreuses entreprises, m\u00eame renomm\u00e9es, ont appris \u00e0 leurs d\u00e9pens qu\u2019une absence d\u2019enregistrement local peut mener \u00e0 de lourdes pertes financi\u00e8res, voire \u00e0 l\u2019interdiction d\u2019utiliser leur propre nom. En Chine, le droit des marques repose sur le principe du \u00ab&#8230;<\/p>","protected":false},"author":1,"featured_media":4500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[59,58,72,56,50,57],"class_list":["post-4494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-actualites-pi-chine","tag-depot-et-protection-marque","tag-droit-chinois","tag-euipo","tag-inpi-chine","tag-trade-mark-china","tag-usurpation-marque-chine","th-blog blog-single has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/comments?post=4494"}],"version-history":[{"count":1,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4494\/revisions"}],"predecessor-version":[{"id":4502,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4494\/revisions\/4502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media\/4500"}],"wp:attachment":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media?parent=4494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/categories?post=4494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/tags?post=4494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}