{"id":4496,"date":"2025-05-28T13:25:56","date_gmt":"2025-05-28T13:25:56","guid":{"rendered":"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/?p=4496"},"modified":"2025-05-28T07:00:32","modified_gmt":"2025-05-28T07:00:32","slug":"quand-il-est-trop-tard-ces-marques-celebres-qui-ont-tout-perdu-en-chine","status":"publish","type":"post","link":"https:\/\/www.chinabrandoffice.com\/en\/quand-il-est-trop-tard-ces-marques-celebres-qui-ont-tout-perdu-en-chine\/","title":{"rendered":"When it\u2019s too late: famous brands that lost everything in China"},"content":{"rendered":"<p>Il ne suffit pas d\u2019avoir une marque mondialement connue pour \u00eatre prot\u00e9g\u00e9 en Chine. De nombreuses entreprises europ\u00e9ennes, malgr\u00e9 leur notori\u00e9t\u00e9 internationale, ont \u00e9t\u00e9 contraintes de renoncer \u00e0 l\u2019usage de leur propre nom sur le march\u00e9 chinois.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Tesla (before its official entry into China)<\/strong> had to negotiate with a private individual who had already registered the trademark in 2006.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Jordan (Nike)<\/strong> saw its Chinese name \u201c\u4e54\u4e39\u201d used for over 10 years by an unrelated Chinese company. The Chinese Supreme Court only recognized the infringement in 2020.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Apple<\/strong> had to pay 60 million dollars to Proview to buy back the rights to the name \u201ciPad\u201d in China.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Penfolds (Australian wine)<\/strong> temporarily lost its exclusive rights to its Chinese name \u201c\u5954\u5bcc\u201d due to a prolonged legal dispute.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Ch\u00e2teau Lafite Rothschild<\/strong> had to fight to prohibit the use of similar names like \u201c\u62c9\u83f2\u4f20\u5947\u201d used by Chinese competitors.<\/li>\n<\/ul>\n\n\n\n<p>These cases illustrate the importance of proactively registering your trademark in China, starting from the earliest stages of export or brand visibility in the market.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.chinabrandoffice.com\/en\/contact-devis\/\">Contact our legal team to check your protection status<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il ne suffit pas d\u2019avoir une marque mondialement connue pour \u00eatre prot\u00e9g\u00e9 en Chine. De nombreuses entreprises europ\u00e9ennes, malgr\u00e9 leur notori\u00e9t\u00e9 internationale, ont \u00e9t\u00e9 contraintes de renoncer \u00e0 l\u2019usage de leur propre nom sur le march\u00e9 chinois. Ces cas illustrent l\u2019importance d\u2019un d\u00e9p\u00f4t proactif de marque en Chine, d\u00e8s les premi\u00e8res d\u00e9marches d\u2019export ou de&#8230;<\/p>","protected":false},"author":1,"featured_media":4501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[65,64,63,50],"class_list":["post-4496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-actualites-pi-chine","tag-contrefacon-chine","tag-jurisprudence-cnipa","tag-marques-usurpees-chine","tag-trade-mark-china","th-blog blog-single has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/comments?post=4496"}],"version-history":[{"count":1,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4496\/revisions"}],"predecessor-version":[{"id":4503,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4496\/revisions\/4503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media\/4501"}],"wp:attachment":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media?parent=4496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/categories?post=4496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/tags?post=4496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}