{"id":4498,"date":"2024-09-06T15:08:33","date_gmt":"2024-09-06T15:08:33","guid":{"rendered":"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/?p=4498"},"modified":"2025-05-28T06:28:20","modified_gmt":"2025-05-28T06:28:20","slug":"deposer-son-nom-chinois-enjeu-strategique-et-juridique","status":"publish","type":"post","link":"https:\/\/www.chinabrandoffice.com\/en\/deposer-son-nom-chinois-enjeu-strategique-et-juridique\/","title":{"rendered":"Registering your Chinese name: a strategic and legal issue"},"content":{"rendered":"<p>The Chinese version of a trademark is more than a translation: it is often the perceived identity of the company on the local market. China recognizes the registration of this version as separate from the original name. Failing to protect it creates a major legal vulnerability.<\/p>\n\n\n\n<p>Example<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Herm\u00e8s<\/strong> was unable to use \u201c\u7231\u9a6c\u4ed5\u201d for a long time.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Pfizer<\/strong> had to react late to protect \u201c\u8f89\u745e\u201d.<\/li>\n<\/ul>\n\n\n\n<p>A proper filing requires:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a semantic translation (with a positive meaning),<\/li>\n\n\n\n<li>a phonetic transcription consistent with the original name\u2019s pronunciation,<\/li>\n\n\n\n<li>an analysis of local connotations.<\/li>\n<\/ul>\n\n\n\n<p>Infringers often use names that are only slightly modified (visually or phonetically) to benefit from the reputation of a foreign brand. However, Chinese courts base their rulings on the registrations recorded with the CNIPA\u2014not on the brand\u2019s international recognition.<\/p>\n\n\n\n<p>The absence of a registered Chinese name can therefore lead to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a ban on use across Chinese e-commerce platforms,<\/li>\n\n\n\n<li>the inability to take action against a third party using a phonetically similar name,<\/li>\n\n\n\n<li>a loss of brand image and recognition in the local market.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.chinabrandoffice.com\/en\/services\/marque-chinoise\/\">Our team can help you create and secure your official Chinese name.<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La version chinoise d\u2019une marque est plus qu\u2019une traduction : elle est souvent l\u2019identit\u00e9 per\u00e7ue de l\u2019entreprise sur le march\u00e9 local. La Chine reconna\u00eet le d\u00e9p\u00f4t de cette version comme distincte du nom d\u2019origine. Oublier de la prot\u00e9ger, c\u2019est laisser une br\u00e8che juridique majeure. Exemple : Un bon d\u00e9p\u00f4t suppose : Les contrevenants utilisent souvent&#8230;<\/p>","protected":false},"author":1,"featured_media":4504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[74,50,76,73],"class_list":["post-4498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-actualites-pi-chine","tag-droit-des-marques-chine","tag-trade-mark-china","tag-traduction","tag-transcription-phonetique","th-blog blog-single has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/comments?post=4498"}],"version-history":[{"count":1,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4498\/revisions"}],"predecessor-version":[{"id":4505,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/posts\/4498\/revisions\/4505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media\/4504"}],"wp:attachment":[{"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/media?parent=4498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/categories?post=4498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/en\/wp-json\/wp\/v2\/tags?post=4498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}