{"id":4496,"date":"2025-05-28T13:25:56","date_gmt":"2025-05-28T13:25:56","guid":{"rendered":"https:\/\/mediumturquoise-squid-939497.hostingersite.com\/?p=4496"},"modified":"2025-05-28T07:00:32","modified_gmt":"2025-05-28T07:00:32","slug":"quand-il-est-trop-tard-ces-marques-celebres-qui-ont-tout-perdu-en-chine","status":"publish","type":"post","link":"https:\/\/www.chinabrandoffice.com\/pt\/quand-il-est-trop-tard-ces-marques-celebres-qui-ont-tout-perdu-en-chine\/","title":{"rendered":"Quando j\u00e1 \u00e9 tarde demais: marcas famosas que perderam tudo na China"},"content":{"rendered":"<p>Il ne suffit pas d\u2019avoir une marque mondialement connue pour \u00eatre prot\u00e9g\u00e9 en Chine. De nombreuses entreprises europ\u00e9ennes, malgr\u00e9 leur notori\u00e9t\u00e9 internationale, ont \u00e9t\u00e9 contraintes de renoncer \u00e0 l\u2019usage de leur propre nom sur le march\u00e9 chinois.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Tesla (antes da sua entrada oficial na China)<\/strong> teve de negociar com um particular que j\u00e1 tinha registado a marca em 2006.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Jordan (Nike)<\/strong> viu o seu nome chin\u00eas \u00ab\u4e54\u4e39\u00bb ser usado durante mais de 10 anos por uma empresa chinesa independente. O Supremo Tribunal Chin\u00eas s\u00f3 reconheceu a infra\u00e7\u00e3o em 2020.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Apple<\/strong> teve de pagar 60 milh\u00f5es de d\u00f3lares \u00e0 empresa Proview para readquirir os direitos sobre o nome \u00abiPad\u00bb na China.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Penfolds (vinho australiano)<\/strong> perdeu temporariamente os direitos exclusivos sobre o seu nome chin\u00eas \u00ab\u5954\u5bcc\u00bb devido a uma disputa jur\u00eddica prolongada.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Ch\u00e2teau Lafite Rothschild<\/strong> teve de lutar para proibir o uso de nomes semelhantes como \u00ab\u62c9\u83f2\u4f20\u5947\u00bb por concorrentes chineses.<\/li>\n<\/ul>\n\n\n\n<p>Estes casos ilustram a import\u00e2ncia de registar proativamente a marca na China desde as primeiras iniciativas de exporta\u00e7\u00e3o ou presen\u00e7a no mercado.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.chinabrandoffice.com\/pt\/contact-devis\/\">Contacte a nossa equipa jur\u00eddica para verificar o seu estado de prote\u00e7\u00e3o<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il ne suffit pas d\u2019avoir une marque mondialement connue pour \u00eatre prot\u00e9g\u00e9 en Chine. De nombreuses entreprises europ\u00e9ennes, malgr\u00e9 leur notori\u00e9t\u00e9 internationale, ont \u00e9t\u00e9 contraintes de renoncer \u00e0 l\u2019usage de leur propre nom sur le march\u00e9 chinois. Ces cas illustrent l\u2019importance d\u2019un d\u00e9p\u00f4t proactif de marque en Chine, d\u00e8s les premi\u00e8res d\u00e9marches d\u2019export ou de&#8230;<\/p>","protected":false},"author":1,"featured_media":4501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[65,64,63,50],"class_list":["post-4496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-actualites-pi-chine","tag-contrefacon-chine","tag-jurisprudence-cnipa","tag-marques-usurpees-chine","tag-trade-mark-china","th-blog blog-single has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/posts\/4496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/comments?post=4496"}],"version-history":[{"count":1,"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/posts\/4496\/revisions"}],"predecessor-version":[{"id":4503,"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/posts\/4496\/revisions\/4503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/media\/4501"}],"wp:attachment":[{"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/media?parent=4496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/categories?post=4496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinabrandoffice.com\/pt\/wp-json\/wp\/v2\/tags?post=4496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}